10 Corporate Giants: Logos and Taglines
Corporate Logo Design Like its logo, Microsoft has changed its slogan or tagline quite often. From till date it is “Empowering us all”. I've never done business with a web designer because his tagline was . guarantees that we provide our clients with bespoke and up to date. So, here's a list of some of our favourite companies and what their They changed their tagline many times through the years and By the 60's their advertisements were about getting a date (surely bad breath is a turn off).
What differentiates the product or service from another brand? Does it offer a unique fitness agenda for moms? Does it have a more appetizing appearance in comparison to other products? Does it boost your short-term memory? Again, go back to the benefits. This is your selling point: What exactly makes your brand unique enough to be tried and tested?
Great taglines and slogans offer positive reinforcements, encouragement, or a guaranteed promise. For companies providing a service, a guaranteed promise of satisfaction and commitment to do better is a stellar tagline that works very well with consumers.
Here are a few tested tips to go by while developing your slogan.
Embed your slogan in your logo. Slogans works best with logos, mainly because the purpose of these two are intertwined: A visually crafted brand with a catchy slogan can do a lot of good in any brand awareness campaign.
Great slogans cannot be done in haste. Everything must be carefully planned, well-discussed, and outlined to ensure greater impact.
Offer information even if your designer is not asking for it to ensure that they are clear on what they need to produce. The 90—second rule states that you only have a minute and a half to engage and connect with your audience, so make sure to use it wisely.
Design a logo that is simple but loud enough to convey the brand, and write a logo that is brief, easy on the ears, and precise in the context of what your brand is all about. Your slogans should adhere to the one-sentence rule. Brevity is the key to memorability. The audience responds better to humor than to seriousness. If you can make them laugh and smile with your slogan, then it is more likely that they will remember your product or service when they have a need.
Remember, humor not lameness. You should replace this preconceived notion with a sense of trust, patronage, and advocacy. By keeping your company honest in your slogan, you instantly create a sense of brand integrity.
And when you achieve and maintain integrity, you encourage word-of-mouth marketing.
Volkswagen — Think Small. But times changed and so did the phrases. See for yourself how they make their customers stick through generations. When the entire country was getting drunk, Coca Cola was a tasty blessing steering the nation to sobriety.
They changed their tagline many times through the years and currently goes with "Open Happiness. No wonder it became one of the most popular movie channels. It is also the full form of the company name, in case you hadn't noticed.
Insurance Companies: Their Taglines and Headquarters
Later the two phrases were replaced globally by the legendary "finger lickin' good" Carlsberg - "Probably the best beer in the world" The makers of this beer must have been too mesmerized by their own making back then. The tagline they go by now "That calls for a Carlsberg" is equally catchy.
The company was bought by L'Oreal who used the punchline "Maybe she's born with it — Maybe it's Maybelline" later replacing that too, with "Because you're worth it" which has been the official branding for L'Oreal for over half a century now!
They even had a different mascot Fresh up Freddy then. The drink tried many punchlines over the years and most recently is going with "Don't grow up. Volkswagen - "Think small" The caption was adopted to popularize the Beetle!
Advertising slogans - Wikiquote
And oh it worked wonders. In they used "Get in. Get happy" for the publicity of the Beetle. Now they go with the classy "Das Auto" for all their speed machines! Hopefully they had no puns intended back in when they thought of this tagline. But no matter what the 'touchy' catch phrase worked!
Now they go with the more decent "Moblizing Your World. With its apt punchline it quickly became popular in the market and was ready to compete with Coke when it returned.
KitKat - "Break time, anytime" It was always about the break your sweet tooth craved!
This Is What The First Taglines Of 20 Famous Brands Used To Be
Launched in the USA with this tagline,the crunch of the chocolate was immediately popular. It was launched globally with the famous punch line "Have a break, have a KitKat. McDonald's India - "McDonald's mein hai kuch baat. A long wait was over and probably everyone realised how true the tagline was - so it became popular instantaneously.
Once India was over the awe, it became "Har choti khushi ki celebration" after which the phrase was replaced by the global "I'm lovin' it" Source: Colgate - "It cleans your breath while it cleans your teeth" Like isn't it obvious that a paste is supposed to keep your teeth sparkly? Thank God for hygiene. Cheerios - "It's honey nut Cheerios" They just about stated the product and the flavorsome honey rings raged the markets in the 's.