Press Release Examples: The Last One You Will Ever Need - Express Writers
Dec 6, According to Entrepreneur, a press release is “a public relations of publication until a certain date, include Embargoed until [date] at the top of the release. suggests writing concise and compelling press release headlines. Aug 23, Press release examples aren't the easiest thing in the world to find, especially if published, you can write HOLD RELEASE UNTIL and then specify a date. [ Your headline should be catchy and should contain your main. Jan 26, Smart online writers know that a great press release can take your don't confine yourself to the headlines you see in other press releases.
Ideal for notifying the media and your readers that something new and exciting has taken place within your company, press releases can be used to announce new hires, partnerships, product launches, and more.
Here are ten foundational tips to guide you through the process: This is an important piece of your press release article because it tells readers and journalists when you want to see your article on the web or in print. It also gives you control over when the press release hits the media, which can have a massive impact on the success of your press release efforts. Use Your Company Logo and Colors You know that branding is critical pretty much everywhere else on the web, so why not in a press release?
Check out how the football team The Miami Dolphins did it in this recent press release: Notice they also included their contact information at the top of the PR rather than the bottom. This makes them easier for search engines to find and rank, and helps ensure that your readers and the media understand the subject of the press release.
Check out how GameStop does this in a press release published January 22, Beyond that, all words in your headline should be in Title Case, meaning that all the words in your headline should have capitalization except for prepositions and words that are shorter than 4 letters.
You can see an example of this in the headline above. For best results, keep your headline to fewer than characters. Longer than that and readers will find it too long. Write a Summary Paragraph The summary paragraph should be short, no more than 5 sentences and should be written to give the reader an overview of your press release. This is a critical little paragraph, since it helps readers understand immediately whether they should interact with the press release or move on to find something that suits their needs more closely.
It can also help busy journalists understand what your press release covers and pick it up if they see fit. Also notice how this press release provides two bullet points at the top, designed to give the press some fast facts about the acquisition.
To make your summary paragraph interesting and compelling to readers, use it to include the most relevant and exciting information, and lay out the key points of the press release.
When you provide value early on, your readers can decide whether to stay or go. This means that including your local information is critical. As you compose the press release, add the city, state, month, day, and year of its publication.
This will put your press release into context and orient the reader about the date and time of your article. There are 6 elements that should be present here: Who is the press release about? Who is your company or the main players involved in this document?
What is the topic of the press release?
Why should readers care? Why are you sending out the press release? How does it affect your customers or readers? When is the subject of the press release the product release or new hire, for example taking place? Where is your company located?
For Immediate Release: How To Write An Art Press Release
How does the subject of your press release provide value? How does it help your readers? Develop the Body of the Press Release The body of your press release should expand the content of the first paragraph. Each paragraph should be no more than 3 or 4 sentences. Break up the body accordingly, but make sure that each paragraph is cohesive and flows well from the preceding paragraph.
This paragraph is where you will explain your new product, your discovery or any advances that your company has made. You should also include quotes, if they are available.
This will give your readers an objective view of your press release and, if you quote experts, should make your press release stand out as credible. To put it another way: In some cases, a last paragraph can even be used to include a relevant influencer quote, like this press release, published on FloridaTrend. Press release examples should be coherent and should tell you exactly what you need to write and where to put it.
The press release examples presented here will show you just that. Remember that you are writing something that will make a new product or discovery official, and it is something that will be published.
For this reason, the press release should contain all of the information necessary for readers to know what you are releasing. Never forget the 6 elements that should be present — who, what, when, where, how, and why. Ideally, you should put these in the first paragraph of your press release because you have to assume that readers will not read beyond the first paragraph.
The 3 Best Ways to Write a Press Release (with Example)
Also, it is important to format your press release correctly so that you will not run into problems when publishing. A press release should be ready for publishing, so avoiding grammatical and punctuation errors is a must. Here is the press release example that will guide you. It should be flushed to the left, in all capital letters.
This is important, especially if you are launching a product that is not yet available on the market. This will help search engines like Google increase your ranking. Your headline should be in bold, but not all caps. Capitalize the first letter of every word, except for prepositions and words shorter than 4 letters.
Here, you will guide readers into the press release, following the right press release examples formatting.